If you've ever shipped a mobile app, you know the feeling.

You've spent weeks — maybe months — building something great. The code is solid, the features work, and you're ready to share it with the world. Then you open App Store Connect.

And the momentum dies.

The app store tax#

Here's what "shipping" a mobile app actually looks like:

Screenshots on every device size. iPhone 6.7", 6.5", 5.5". iPad Pro 12.9", 11". That's 5+ sets of screenshots, in every supported language. You're screenshotting your own app on a dozen different simulators, dragging files around, naming them correctly.
Writing store metadata. Title, subtitle, description, keywords, promotional text — for the App Store and Google Play, which have completely different character limits, formatting rules, and ranking algorithms.
Navigating review guidelines. Apple's 40+ page App Review Guidelines. Google's Developer Program Policies. One wrong screenshot, one missing privacy label, and you're rejected. Another week lost.
Actually publishing. Filling out forms, uploading binaries, configuring pricing, setting up in-app purchases. Each store has its own interface, its own quirks.

For most indie developers and small teams, this process takes days. It's the unsexy work that nobody talks about at conferences or writes blog posts about. It's just... overhead.

Why can't this be easier?#

Think about how far web deployment has come.

You push code to GitHub. Vercel picks it up, builds it, deploys it, gives you a preview URL. The entire pipeline — from git push to live website — takes seconds. There are no forms. No review queues. No screenshot requirements. You just ship.

Mobile app deployment is stuck in 2015. The tools haven't caught up. And the ones that exist are either too expensive, too complex, or solve only a piece of the puzzle.

We asked ourselves: Why can't there be something like this for mobile apps?

What Stora does#

Stora automates the parts of app store deployment that slow you down.

Screenshots, captured automatically#

Instead of manually running simulators and taking screenshots, Stora captures them in the cloud. It builds your app, runs it on every required device size, and generates store-ready screenshots — wrapped in device frames, with customizable backgrounds and text overlays.

You design once. Stora renders for every device.

AI-powered store metadata#

Writing App Store descriptions is tedious. Writing good ones that rank well is a skill most developers don't have time to master. Stora's AI generates optimized metadata — titles, subtitles, descriptions, and keywords — tailored to your app's actual functionality and your target audience.

Not generic template-fill. Actual analysis of what your app does, what your competitors rank for, and what converts.

Compliance checking, before you submit#

Stora scans your store listing against Apple's App Review Guidelines and Google's policies before you hit publish. Missing privacy labels, incorrect screenshot dimensions, content policy violations — caught early, not after a week-long review rejection.

One-click publish#

When everything looks right, publish directly to the App Store and Google Play from Stora's dashboard. No more switching between App Store Connect and Google Play Console. No more manual form-filling.

Who it's for#

Stora is built for developers and small teams who ship mobile apps and want to spend their time building, not filling out forms.

Indie developers who maintain 1–3 apps and dread every release cycle
Startup teams shipping fast and can't afford to spend days on store listings
Agencies managing multiple client apps across both stores
Open-source maintainers who want professional store presence without the overhead

The vision#

We believe shipping a mobile app should feel like shipping a website.

Connect your repo. Let AI handle the tedious parts. Review what matters. Publish.

That's it. That's Stora.

Stora is currently in early access. Get started for free and see the difference for yourself.